Because we removed all the middlemen of the mattress industry and sell directly to you from our US factories! Our Queen mattress cost $949 online and a comparable Queen mattress in retail using similar foams cost $3,200. The result is huge cost savings that we pass on to our customers.
Unlike brick and mortar stores, we do not we have costly distribution centers, expensive retail locations or pushy sales people on high commission. We even removed the exorbitant cost for flashy New York and LA showrooms and instead gives you a heavenly foam mattress at an awesome price.